Welcome to Part 2 in this YouTube Marketing presentation. If you missed YouTube Marketing 2019 – Part 1 please click the link. As this second part is a direct continuation of the first part.
Using tags is a little like keyword stuffing.
The tags you use for your videos should be your keywords – this is YouTube Marketing 101. Yes, it does feel like keyword stuffing. But, it’s something that YouTube allows. It’s a way that you get to show YouTube what your content is about. The tags help them display your videos to those who are searching for a specific type of content. You should only use the keywords that are relevant to your video. You aren’t going to do yourself any favors by having your videos show up in unrelated searches. You’re not after only volume of views as the thing you care about most is the length of time people are watching your videos. It would be better to have ten people who watch all of your video than it would be to have a thousand who watch only thirty seconds.
The description is where the action is.
We know for a fact that YouTube picks up on the keywords in the description as if it were text on a web page. YouTube spiders the text in a description and will rank your videos in part based on it. The tags are a ranking factor, but the description maybe more. You want to have an adequately long description that tells the viewer what they’re about to watch. Do you read the descriptions of videos? The answer to that question is more than likely no. You may skim the description at best, but you’re writing the descriptions primarily for YouTube. You’re trying to help them rank your videos.
There is no magic number of words or keywords that should be in your descriptions. They should be long enough to get the point across. It’s a mistake to bombard the description with too many keywords. Add just enough to make sure that YouTube and the viewer know what your video is about. Also, you don’t want every description to be promoting something outside of YouTube. Sure, you’re allowed to include affiliate links and all that. But, it’s never a good idea to put them in the description of all your videos.
The thumbnail you choose is super important.
It can’t be stressed enough that the thumbnail you chose for your video is one of the most critical factors. Many people will look at the thumbnail and base their decision to watch the video on it. There are free tools like Canva that you can use to add text or whatnot to your thumbnail. The thumbnail of your video needs to be clean and precise. You want the person to have a clear understanding of what they’re about to watch long before they hit the play button. A picture is worth more than a thousand words, and it’s something you must keep in the back of your mind while making thumbnails. Sometimes you will have to make several thumbnails to see which one works best. Don’t be surprised if your first thumbnail doesn’t get the clicks that you’d hoped it would.
You need to produce quite a few videos.
Right here is the number one reason why most YouTubers fail. They don’t understand that it takes a lot of videos to gain traction. How many videos? There is no magic number. You might have to create fifty to 100 videos before you start to see results. Anyone who thinks they can upload five videos and become a YouTube sensation has a lot to learn. The reason you need so many videos is that you need to show up in many different search results. People are specific when they search for something, and YouTube has gotten good at showing them precisely what they want to see. Also, your videos will be suggested in the sidebar when people are watching a video.
It takes a lot of time to make money off of YouTube Marketing.
The amount of time varies from niche to niche, but you shouldn’t expect to see any financial results for six months to a year. That is a staggering amount of time, and it may be shocking to some. Remember, it’s going to take you quite a bit of time before you build up any sort of following. People don’t hit the subscribe button right away. They might have to watch a handful of your videos before they subscribe. It takes quite a bit of energy to turn viewers into subscribers. Don’t be surprised if it takes you a few years before you have enough subscribers to really make a difference.
Being overly active on social media is a waste of time.
Here’s a tip that most people aren’t going to tell you. They will tell you to promote your videos on social media to get an instant boost of traffic. No one is saying that you shouldn’t post your videos on various social media platforms. But, it would be a huge mistake to waste your time there thinking it will produce results. Instead, focus all of that time and energy on creating high-quality videos. A tweet has a very short lifespan, and you’ll learn that the hard way. A YouTube video will be around for years to come. That’s why you should spend more time focusing on creating videos and less on social media.
The road to success is paved with hard work.
Don’t buy into the idea that you will be famous on YouTube without having to do any work at all. You’re going to have to work hard to get anywhere on YouTube. But, it’s well worth it in the end. What you stand to gain is financial freedom like few people ever get to experience. That in itself is what makes all the effort you put into it worthwhile. You get to be in control of your own destiny. You can’t say that about the majority of jobs that people work. They will work those jobs until their body gives up and then it’s time to retire. That’s not much of a life to live.
There will be times when you feel that none of this is working out. You’ll feel that YouTube is too tough of a nut to crack. It’s when you feel that way that you need to work harder. Do the research and learn from the pros what they’re doing to get subscribers. Don’t spend too much time, in the beginning, worrying about making money. If you learn how to get people to watch your videos, the money will eventually come. You can’t put the cart in front of the horse. First, you need viewers, then and only then can you begin to make money.
Introducing our new online YouTube Channel Hacker Marketing Course!
If you need help with YouTube Marketing for your business then check out our new course – The YouTube Channel Hacker Course. In this course you will learn:
- What type of content works on YouTube, and what doesn’t.
- A step-by-step tutorial on how to set up your YouTube channel, including an introduction to the all-important Creator Suite.
- The (free) tools and resources needed to create your own videos.
- The different types of content you can create based on WORLDWIDE DEMAND.
- Video audience retention rate (ARR) – what this is and why it is CRUCIAL to your success as a YouTube Channel creator.
- PowerPoint Slides vs. Face-to-face video (which works best and why).
- How to build a successful YouTube Community & managing comments.
- How to get people talking about your videos (TIPS & HACKS).
- YouTube video scheduling – what it is and why it’s vital to your success as a YouTube Channel creator.
- How and when to sell from your YouTube videos, including generating traffic and building a list.
- A sample YouTube video created in LIVE MODE – watch Richard record a YouTube video LIVE.
- How to upload your YouTube videos (LIVE Step-By-Step Tutorial) and the critical steps you need to follow.
- Hacks to get more traffic using your Video descriptions, links and TAGS!
- Channel Hacks to rapidly grow your YouTube CHANNEL!
- MONETISATION – How to generate regular/consistent income from your videos.
- Becoming a YouTube Influencer!
- What it takes to get your videos watched in order to increase exposure.
- How to pay for more exposure.
- Ethical HACKS to increase your YouTube subscriber rate!
- The YouTube Creator Studio – how to use it to assess performance and increase traffic.
- TRAFFIC – The fastest way to get FREE EXPOSURE for your YouTube videos.
- Steps you need to take for LONG-TERM success on YouTube.
- Plus, lots more content, FAQ sessions and tutorials!